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Copywriter, Marketing Creative

Company Overview

YogaGlo is a one-of-a-kind high-growth startup work environment. Founded on a mission to help all people achieve health and wellness goals, YogaGlo has been built with the utmost integrity and has a rapidly growing international user base and a working business model to show for it. 

Job Summary

YogaGlo is hiring a tech savvy, creative copywriter with integrated agency experience and a good feel for online health and wellness products to join our growing marketing team. We’re looking for a well-rounded storyteller who will help define our unique brand voice and apply it across B2C product and marketing environments. You will help ideate snappy campaigns, create engaging social media copy, craft sticky marketing emails and develop in-product messaging frameworks. This role will serve as the foundation for a growing, internal creative marketing team! You will report directly to the VP of Marketing.

Responsibilities

  • Develop and deliver creative marketing copy across social, paid media, landing pages, app store, product, etc.
  • Provide creative direction/input on social media, content and marketing campaigns.
  • Establish messaging frameworks to support launch of products and services across platforms and channels.
  • Work with creative, product and marketing teams to help develop concepts that are both strategic and highly creative.
  • Serve as the foundation of a growing, internal creative content team.

Qualifications 

  • 5+ years creative/content writing experience, messaging strategy development and hierarchy
  • 3+ years creative direction experience, art direction and asset development.
  • Demonstrated success pushing boundaries and standing out from the field to make the best creative possible.  
  • Have a strong understanding of copywriting principles and a talent for editing and branding copy.  
  • Educated on best practices of user experience and marketing. Able to display an understanding and appreciation of how copy and design play off each other.
  • Must be active on social media with a thorough understanding and interest in culture, trends, consumer technology (bonus points for health and wellness experience).

Strengths:

  • Writing. You’re a confident writer with a creative mind and an intuitive sense for marketing.
  • Flexibility. You’re able to work in fast-moving environments while remaining focused and calm under tight deadlines. Your work is amazing, but not too precious or inflexible.
  • Active listening. You translate other people’s ideas into copy and concepts with a listen-and-clarify approach that comes off as helpful and never condescending.
  • Curiosity. You’re eager to receive feedback, experiment and hone your craft.
  • Attention to detail. You’re a vigilant editor with a disgust for typos.
  • Collaboration. A team player with a friendly and collaborative disposition. The role requires you to work with a lot of people in a lot of different ways.
  • Ambitious. You’re fueled by the challenges of working in a fast-moving company and the opportunity to create work that surprises and delights.

We are searching for full-time applicants who will work in our offices located in Santa Monica, California. The duties and responsibilities described herein are not meant to be comprehensive and additional tasks may be assigned from time to time.

We look forward to meeting you and discussing this position in more detail.

 

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